Lies | Interview with Voli Contra

Describe your sound in three words please!

Dynamic Conscious Eclectic

What is Lies all about?

‘Lies’ is about the emotion that’s come about from an unending history of corruption, marginalization, disenfranchisement, and greed committed by the political and socioeconomic elite. It’s a true cynic’s theme. We’re all fed up; some of us choose to lean more into our biases, but I’m on that wave of not believing anything politicians say. That’s what it should be. We elect them and then hold them to their word with a magnifying glass.

What moment in your career are you proudest of?

This moment right here. I’m still here, doing what I love, finding a way to make it work. I’ve had so many incredible experiences working with artists like Bebe Rexha, J. Cole, Young Guru, and huge brands like Infiniti and NFL, but those things only last a minute. It’s all about body of work and you can only build that by keeping your head down and continuing.

Co-produced by Young Guru, the instrumental surprises the listener throughout the song. Many people argue that hip hop nowadays sounds monotonous. What are your thoughts?

I think monotony isn’t necessarily a bad thing. If there isn’t too much going on with the music bed, then you’ll pay attention to the lyrics. Golden era hip hop was not complicated production-wise and I love it. Going too heavy on production has been something I’ve struggled with in the past, because I love producing as much as I love rapping. The good news is, there are tons of different flavors out there, so if you love a more dynamic sound, you’re sure to find it.

Los Angeles + quarantine = ?

I’ve been keeping to my damn self haha. Luckily this pandemic didn’t hit 10-15 years ago. Technology/social media has allowed the music industry to keep breathing. It’s virtual sessions and meetings for me mostly. Other than that, I’m healthy and keeping the creative juices flowing.

Do you think there is a true underground hip hop sound today?

If by undergound hip hop, you mean the old school raw sound from the 90s, there are plenty of artists doing that successfully. Griselda is an example of a collective keeping that alive. But if we’re talking about hip hop outside the mainstream, there is definitely a ton of niche artists. Underground to me is making music from your own home, without label backing, and no mainstream coverage. And there are thousands doing it, which is great.

What is your favorite hip hop album?

Oooh that’s tough. Of course I love all the classics from the past 30 years, but there are few where I really remember where I was listening to them for the first time. An underrated sleeper is Big Pun’s Capital Punishment. I didn’t really know too much about him as an artist before listening to the album as a kid and it complete took me off guard. The flow, lyricism and raw production together did it for me and shaped a lot of my lyricism.

One last thing we should know about you?

I’ve got so much music on the way. I appreciate everyone of y’all for giving me a listen, and that includes Alex and the good people at Secret Eclectic! Keep checking back in and follow me, I’m going to be dropping music every month. And it’s always going to be real/conscious/authentic. Peace and love.

Thank you!

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